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Hi, I’m Sarah

I’m a Senior Product Designer based in Rome, recently back after six years in Ireland, where I worked my way from UI & web designer to senior product designer. Along the way, I designed for both web and mobile apps, built e-commerce experiences, and focused mostly on B2B products (with a little B2C sprinkled in).

I love turning complexity into clarity, shaping intuitive journeys, and helping teams make decisions that genuinely support users. No matter the platform or audience, my goal is the same: create digital experiences that feel simple, thoughtful, and effortless to use.

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My Services

Merch Design

Your brand, but wearable. Or stickable. Or frameable. I create polished, personality-packed merch designed to live beyond the screen.

Digital Product Design

From idea to interface, I design digital products that make sense. Clear flows, considered visuals, and strategy behind every screen, so your users don’t have to “figure it out.”


Work With Me

Case Studies

Foundational work for Redesign of legacy management system for onboard retail

Redesign of native iOS B2B app for cabin crew

Design System & UI Library for Legacy Software Redesign

Coming Soon

Redesign of e-commerce B2B CMS solution

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